Integrations are an integral part of most websites. Integrations can range from merely pushing form data to a marketing automation platform (MAP), to a more complex ERP integration that might specify the number of products available in stock.
Most Wordpress sites are at the whim of the community when it comes to integrating the website. Simple integrations are possible through tools such as Zapier. However, most integrations are through the existing plug-ins available. Due to the lack of centralized support for the platform, these integrations might require multiple plug-ins or come with different plug-in options for integrations. These plug-ins are maintained separately from the platform, which can cause problems as one aspect of the platform might update before the other – causing breaking changes on the website.
Extensions, apps, and packages are available for the Umbraco CMS. Umbraco also allows for easily created and managing integrations through its APIs. This will enable organizations with specific needs around integrations to build or customize to their needs instead of being confined to pre-existing plug-ins. This opens up a whole new functionality level, allowing Umbraco sites to scale as the organization's digital strategy matures. For example, an integration with a MAP might grow into on-site personalization using segmentation from the MAP. Umbraco will not limit growth from essentially putting a ceiling on your digital strategy.